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Emile is very serious about customer service and emphasizes that to his team. He prides himself on building professional relationships with clients as well as delivering honest, top-quality service. His willingness to collaborate and learn from others is quickly making him an expert in his field and it is important to him to pass this knowledge on to his clients. It is all about empowerment. Michan is the extrovert and driving force behind innovation in the company. She, too, values knowledge and aims to implement what she has learnt in their business. One of the wonderful things already working for them is the new service data capturing app they use. The idea behind Fulcrum was to let technology work for them and give their clients extra peace of mind by supplying real-time feedback and photographs. As an unstoppable team, their goal is to revolutionize the pool industry. Their mission is to standardize the processes to benefit the industry as a whole while providing each client with a consistent high level of service.